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Farmers Market Promotion Program (FMPP)

Grants to USA Nonprofits, Agencies, and Businesses to Promote
Local Agriculture and Address the Effects of the COVID-19 Pandemic

Agency Type:

Federal

Funding Source:

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U.S. Department of Agriculture (USDA) - Agricultural Marketing Service (AMS)

Conf. Date:

06/01/21

Deadline Date:

06/21/21 11:59 PM ET Receipt

Description:

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Grants to USA and territories nonprofit organizations, agencies, Tribes, and agricultural businesses and associations for projects to improve access to local food products, and to address the effects of the Coronavirus (COVID-19) pandemic. Required registrations may take up to four weeks to complete. FMPP’s purpose is to support the development, coordination, and expansion of direct-producer-to-consumer markets to increase access to and availability of locally and regionally produced agricultural products.

The program focuses on:

  • Supporting and promoting domestic direct producer-to-consumer (including direct producer-to- retail, direct producer-to-restaurant, and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;• Encouraging the development of value-added agricultural products;
  • Developing marketing strategies for producers of local food and value-added products
  • Facilitating regional food chain coordination and mid-tier value chain development;
  • Promoting new business opportunities and marketing strategies to reduce on-farm food waste;
  • Responding to changing technology needs in direct producer-to-consumer marketing; and
  • Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment.

Projects that aim to address COVID-19 impacts through these activities are welcome. However, funding is not contingent upon applicants conducting COVID-19 specific activities. 

AMS encourages applications that benefit smaller farms and ranches, new and beginning farmers and ranchers, socially disadvantaged producers, veteran producers, and/or underserved communities. For grants intending to serve these entities, applicants should engage and involve those beneficiaries when developing projects and applications.

Project Types: FMPP offers Capacity Building (CB) and Community Development Training and Technical Assistance (CTA) project types. For more information on project types, see https://www.ams.usda.gov/sites/default/files/media/2021_FMPP_RFA.pdf#page=9.

For priority areas, see https://www.ams.usda.gov/sites/default/files/media/2021_FMPP_RFA.pdf#page=11.

GrantWatch ID#:

GrantWatch ID#: 171588

Estimated Total Program Funding:

$38,450,000

Number of Grants:

100

Estimated Size of Grant:

Capacity Building Projects:
- Minimum Award: $50,000
- Maximum Award: $500,000

Community Development Training and Technical Assistance Projects:
- Minimum Award: $100,000
- Maximum Award: $750,000

Term of Contract:

Capacity Building Projects:
- Duration: 36 months
- Start Date: September 30, 2021
- Completion Date: September 29, 2024

Community Development Training and Technical Assistance Projects:
- Duration: 36 months
- Start Date: September 30, 2021
- Completion Date: September 29, 2024

AMS expects applicants to complete their projects within the required timeframe. It is acceptable to complete a project before the scheduled performance period end date. However, AMS encourages applicants to take the full grant period to allow ample time to complete projects.

Additional Eligibility Criteria:

All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments.

Eligible applicants include:
- Agricultural Businesses or Cooperatives
- Producer Networks or Associations
- CSA Networks or Associations
- Food Councils
- Local Governments
- Nonprofit Corporations
- Public Benefit Corporations
- Economic Development Corporations
- Regional Farmers Market Authorities
- Tribal Governments

For more information on eligible applicants, see https://www.ams.usda.gov/sites/default/files/media/2021_FMPP_RFA.pdf#page=12.

FMPP eligible applicants may use fiscal sponsors/agents in their effort to attain and administer a grant award under FMPP.

For projects/activities not eligible for funding, see https://www.ams.usda.gov/sites/default/files/media/2021_FMPP_RFA.pdf#page=10.

For funding restrictions, see https://www.ams.usda.gov/sites/default/files/media/2021_FMPP_RFA.pdf#page=22.

Pre-proposal Conference:

Grants.gov Training Webinar
Tuesday, May 25, 2021 - 2:00-3:00 pm EST
Register for the Webinar:
https://www.zoomgov.com/webinar/register/WN_3cLgjmIESQiv-Cjz_lv1ww

Farmers Market and Local Food Promotion Program (FMLFPP) Applicant Webinar
Tuesday, June 1, 2021 - 2:00-3:00 pm EST
Register for the Webinar: https://www.zoomgov.com/webinar/register/WN_GwITvD33SHG1CVWcHmU1Tg

Pre-Application Information:

Applications must be received before 11:59 pm Eastern Time June 21, 2021. AMS encourages you to submit your application at least two weeks prior to the application deadline to ensure all certifications and registrations are met.

You need to complete the following steps to apply for a grant:
- Apply for a DUNS number (http://fedgov.dnb.com/webform).
- Register with System for Award Management (https://www.sam.gov/).
- Register with http://www.grants.gov/.

The applicant organization registration process can take up to four weeks to complete. Therefore, complete your registration allowing sufficient time to ensure it does not impact your ability to meet required application submission deadlines.

This funding opportunity requires matching funds from non-Federal sources in the form of cash and/or in-kind contributions in an amount equal to 10% or 25% of the total Federal portion of the grant. The funding source legislation determines the matching amounts:
• H.R. 133 Stimulus Funding ($23.5 million for FMPP): 10% match requirement.
• Annual Funding ($3.7 million for FMPP): 25% match requirement.
• 2018 Farm Bill Funding ($11.3 million for FMPP): 25% match requirement.

View this opportunity on Grants.gov: https://www.grants.gov/web/grants/view-opportunity.html?oppId=333341

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Applicants and other interested parties are encouraged to contact the FMPP staff by e-mail with questions about the grant program at USDAFMPPQuestions@usda.gov.

USDA, Agricultural Marketing Service
1400 Independence Avenue, SW
Room 4534-South Building
Washington, DC 20250-0269

Phone: 202-720-0933
Fax: 202-690-4152

Grants.gov Applicant Support:
1-800-518-4726
support@grants.gov

CFDA Number:

10.175

Funding or Pin Number:

USDA-AMS-TM-FMPP-G-21-0002

URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming

USA Territories: American Samoa (USA)   Guam (USA)   Puerto Rico (USA)   Virgin Islands (USA)   Northern Mariana Islands (USA)

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