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Local Food Promotion Program (LFPP)

Grants to USA Nonprofits, Corporations, Groups, and Agencies to Develop
and Promote Local Agriculture and Address the Impact of COVID-19

Agency Type:


Funding Source:

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United States Department of Agriculture (USDA), Agricultural Marketing Service (AMS)

Conf. Date:


Deadline Date:

06/21/21 11:59 PM ET Receipt


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Grants to USA and territories nonprofit organizations, corporations, agricultural businesses, agencies, and groups to promote local agricultural industries and food systems and address the impact of the Coronavirus (COVID-19) health crisis. Required registrations may take up to four weeks to complete. LFPP’s purpose is to support the development, coordination, and expansion of local and regional food business enterprises to increase access to and availability of locally and regionally produced agricultural products.

The Local Food Promotion Program (LFPP) funds projects that develop, coordinate and expand local and regional food business enterprises that engage as intermediaries in indirect producer to consumer marketing to help increase access to and availability of locally and regionally produced agricultural products. Grants can be used for the planning stages of establishing or expanding a local and regional food business enterprise or to improve or expand a food business that supports locally and regionally produced agricultural products and food system infrastructure by performing feasibility studies, market research, training, and technical assistance for the business enterprise and/or for producers working with the business enterprise.

The program focuses on:

  • Supporting and promoting local and regional food business enterprises that engage as intermediaries in indirect producer-to-consumer marketing;
  • Supporting the processing, aggregation, distribution, and storage of local and regional food products that are marketed locally or regionally, including value-added agricultural products;
  • Encouraging the development of value-added agricultural products;
  • Assisting with business development plans and feasibility studies;
  • Developing marketing strategies for producers of local food products and value-added agricultural products in new and existing markets;
  • Facilitating regional food chain coordination and mid-tier value chain development;
  • Promoting new business opportunities and marketing strategies to reduce on-farm food waste;
  • Responding to changing technology needs in indirect producer-to-consumer marketing; and
  • Covering expenses to cost incurred in obtaining food safety certification-related and improvements to food safety practices and equipment.

AMS encourages projects that respond to COVID-19 needs and impacts. However, funding is not contingent upon applicants directly addressing COVID-19 issues. 

AMS encourages applications that benefit smaller farms and ranches, new and beginning farmers and ranchers, socially disadvantaged producers, veteran producers, and/or underserved communities.

LFPP offers Planning and Implementation project types. For information on project types, see

For priority areas, see

GrantWatch ID#:

GrantWatch ID#: 180493

Estimated Total Program Funding:


Number of Grants:


Estimated Size of Grant:

- LFPP planning projects range from $25,000 to $200,000.
- LFPP implementation projects range from $100,000 to $750,000.

Term of Contract:

Planning Projects:
- Duration: 24 months
- Start Date: September 30, 2021
- Completion Date: September 29, 2023

Implementation Projects:
- Duration: 36 months
- Start Date: September 30, 2021
- Completion Date: September 29, 2024

AMS expects applicants to complete their projects within the required timeframe. It is acceptable to complete a project before the scheduled performance period end date. However, AMS encourages applicants to take the full grant period to allow ample time to complete projects.

Additional Eligibility Criteria:

All applicants must be domestic entities owned, operated, and located within the 50 U.S. states, the District of Columbia, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands, the Commonwealth of Puerto Rico or the U.S. Virgin Islands to be considered eligible. Eligible entities may apply if they support local and regional food business enterprises that process, distribute, aggregate, or store locally or regionally produced food products.

Entities that are eligible to apply include:
- Agricultural businesses and cooperatives.
- Community Supported Agriculture (CSA) networks and associations.
- Food councils.
- Economic development corporations.
- Local governments.
- Nonprofit and public benefit corporations.
- Producer networks or associations.
- Regional farmers’ market authorities.
- Tribal governments.

For more information on eligible applicants, see

LFPP eligible applicants may use fiscal sponsors/agents in their effort to attain and administer a grant award under LFPP.

Individuals are not eligible to apply.

For projects and activities not eligible for funding, see

For unallowable costs, see

Pre-proposal Conference: Training Webinar: Tuesday, May 25, 2021 - 2:00-3:00 pm EST
Register for the Webinar:

Applicant Webinar: Tuesday, June 1, 2021 - 2:00-3:00 pm EST
Register for the Webinar:

For more information, visit

Pre-Application Information:

Applications must be received before 11:59 pm Eastern Time June 21, 2021, through Applications received after this deadline will not be considered for funding. AMS encourages you to submit your application at least two weeks prior to the application deadline to ensure all certifications and registrations are met.

You need to complete the following steps to apply for a grant:
1. Apply for a DUNS number (
2. Register with System for Award Management (
3. Register with

The applicant organization registration process can take up to four weeks to complete. Therefore, complete your registration allowing sufficient time to ensure it does not impact your ability to meet required application submission deadlines.

Applicants may submit multiple project proposals.

This funding opportunity requires matching funds from non-Federal sources in the form of cash and/or in-kind contributions in an amount equal to 10% or 25% of the total Federal portion of the grant.

How to Apply:
Local Food Promotion Program Overview (Video):
View this opportunity on

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Applicants and other interested parties are encouraged to contact the LFPP staff by e-mail with questions about the grant program at

USDA, Agricultural Marketing Service
1400 Independence Avenue, SW
Room 2055 South Building
Stop 0201
Washington, DC 20250-0264 Applicant Support:

CFDA Number:


Funding or Pin Number:


URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming

USA Territories: American Samoa (USA)   Guam (USA)   Puerto Rico (USA)   Virgin Islands (USA)   Northern Mariana Islands (USA)

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